Google’s latest “Penguin” algorithm has caused havoc throughout the search marketing world – negatively affecting the Google rankings and traffic of some webmasters globally, including some of the world’s biggest brands.
“We have been holding numerous meetings across London, the UK and Europe with high street names and established agencies, providing guidance and assistance relating to Google’s latest update,” commented Tom Parling, the firm’s Chief Executive. “You honestly wouldn’t believe the amount of established and large agencies that are having to reinvent their search marketing strategies almost overnight. It’s times like these when these agency’s tactics are really put to the test.”
Parling went on to comment that “overuse of anchor text” and “engagement in questionable linking practices” was one of the recurring themes of sites that were suffering from decreased traffic numbers.
Recognised as a leader in the field, Zeno supplies many large agencies who in turn service many high street names and recognised brands.
“Through connection, a lot of high street brands have been able to come to us and receive honest, frank advice about the best way forward. We’ve now established a sub-team to deal specifically with Google Penguin related issues. We offer practical advice and a clear roadmap of potential routes forward.”
Google is taking a tough stance with sub-par promotional activities, and this latest update is one of dozens of tweaks and amendments the search giant makes to its algorithm annually. In 2011, another significant update, known as “Panda” caused havoc among webmasters by penalising websites based on the quality of their written content.
Zeno is a global player in the search marketing industry. The company manages over 600 active campaigns, many of which are through a global network of agency partners and resellers. With established offices in London, Cheltenham, Copenhagen, Berlin, New Delhi and smaller offices globally, their finger is on the pulse of search marketing. Zeno maintains one of the largest SEO resources in the world, with over 28,000 active webmaster contacts for link building – something which is not available or replicable elsewhere.